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You Get What You Pitch For

You Get What You Pitch For

TV’s most popular pitchman reveals the secrets of pitching to get what you want in virtually any situation.

Anthony “Sully” Sullivan went from selling car washers in rainy Welsh street markets to selling to audiences of millions around the world as the face of OxiClean. How did he do it?

Convincing people to give you what you want is an art form that takes charisma and confidence. But no great pitchman achieves success based on those quali­ties alone. The good ones make themselves great with practice and discipline, mastering a series of skills that Sullivan dubs the ten “Pitch Powers.” These are essen­tial techniques he’s learned in more than twenty-five years “on the joint” (that’s pitchman-speak for the area where you’re selling).

For the first time ever, Sullivan reveals the secrets behind his seemingly superhuman ability to persuade others–even if they start out regarding you with sus­picion or even hostility. Do it right and you’ll change minds, open doors, get opportunities, turn adversar­ies into allies, make more money, and gain the kind of confidence that makes other people want to know you.

From the first Pitch Power (“Know Your Acceptable Outcomes”) to the last (“Finish with Confidence”)–with invaluable strategies along the way on using your flubs to get a laugh, how to deal with push-back, and more–Sullivan reveals that pitching is all about engaging a person face-to-face and eye-to-eye so they feel like you’re speaking directly to them, even if there are fifty other people in the room. It’s turning a crowd of strangers with their arms folded into a legion of fans ready to say “yes” enthusiastically to whatever you propose, what Anthony Sullivan calls fierce agree­ment. It’s the power to get the job, get the girl (or guy), get the part, make money, get better service, advance your career–do just about anything you want to do.
Schools of Fish!

Schools of Fish!

It’s two minutes to 8:00. Time to put on your tights and cape. As an educator, every time that bell rings, you face dozens of challenges. Students with overwhelming personal and academic needs. Creativity-stifling mandates. Administrivia. Cynicism. Apathy. The things that keep you from being the educator you want to be. The FISH! Philosophy–four simple principles: Be There, Play, Make Their Day, and Choose Your Attitude–has helped educators around the world build more effective, fulfilling relationships that lead to better learning. It is also backed by tons (OK, about a hundred pounds) of research on classroom management. Schools of FISH! is full of inspiring and instructive stories about people just like you–with hopes and challenges just like yours. It’s about real-life heroes who give the best in themselves to help their students find the best in themselves.

Schools of FISH! offers practical ideas on classroom management. It addresses the issues you deal with every day–improving learning, respect and personal accountability, self-discipline and internal motivation, and finding ways to make learning more fun. Because you’re not just teaching students to learn . . . you’re inspiring them to want to learn.
The Trainable Cat

The Trainable Cat

“I have to hand it to Bradshaw and Ellis: Once you suss out their basic cat-training philosophy, their methods totally work.” — Slate

We often assume that cats can’t be trained, and don’t need to be. But in The Trainable Cat, bestselling anthrozoologist John Bradshaw and cat expert Sarah Ellis show that cats absolutely must be trained in order to enrich the bond between pet and owner. Full of training tips and exercises — from introducing your cat to a new baby to helping them deal with visits to the vet — The Trainable Cat is the essential cat bible for cat owners and lovers.

“I doubt you’ll find a more well-informed or scientific book on cats that better shows you how feline thinking works.” — Times (UK)
Other People's Money

Other People's Money

The finance sector of Western economies is too large and attracts too many of the smartest college graduates. Financialization over the past three decades has created a structure that lacks resilience and supports absurd volumes of trading. The finance sector devotes too little attention to the search for new investment opportunities and the stewardship of existing ones, and far too much to secondary-market dealing in existing assets. Regulation has contributed more to the problems than the solutions.

Why? What is finance for? John Kay, with wide practical and academic experience in the world of finance, understands the operation of the financial sector better than most. He believes in good banks and effective asset managers, but good banks and effective asset managers are not what he sees.

In a dazzling and revelatory tour of the financial world as it has emerged from the wreckage of the 2008 crisis, Kay does not flinch in his criticism: we do need some of the things that Citigroup and Goldman Sachs do, but we do not need Citigroup and Goldman to do them. And many of the things done by Citigroup and Goldman do not need to be done at all. The finance sector needs to be reminded of its primary purpose: to manage other people’s money for the benefit of businesses and households. It is an aberration when the some of the finest mathematical and scientific minds are tasked with devising algorithms for the sole purpose of exploiting the weakness of other algorithms for computerized trading in securities. To travel further down that road leads to ruin. A Financial Times Book of the Year, 2015
An Economist Best Book of the Year, 2015
A Bloomberg Best Book of the Year, 2015
One Last Song

One Last Song

I was seven when I swallowed my first needle.

My mom freaked out and rushed me to the emergency room.

She stayed by my side all night.

I never wanted it to end.

When you spend your whole life feeling invisible-when your parents care more about deals and deadlines than they do about you-you find ways of making people take notice. Little things at first. Then bigger. It’s scary how fast it grows. Then one day something happens that makes you want to stop. To get better. To be better. And for the first time, you understand what it’s like to feel whole, happy . . . loved. For the first time, you love someone back.

For me, that someone was Drew.
A Mayor's Life

A Mayor's Life

How did a scrawny black kid — the son of a barber and a domestic who grew up in Harlem and Trenton — become the 106th mayor of New York City? It’s a remarkable journey. David Norman Dinkins was born in 1927, joined the Marine Corps in the waning days of World War II, went to Howard University on the G.I. Bill, graduated cum laude with a degree in mathematics in 1950, and married Joyce Burrows, whose father, Daniel Burrows, had been a state assemblyman well-versed in the workings of New York’s political machine. It was his father-in-law who suggested the young mathematician might make an even better politician once he also got his law degree.

The political career of David Dinkins is set against the backdrop of the rising influence of a broader demographic in New York politics, including far greater segments of the city’s “gorgeous mosaic.” After a brief stint as a New York assemblyman, Dinkins was nominated as a deputy mayor by Abe Beame in 1973, but ultimately declined because he had not filed his income tax returns on time. Down but not out, he pursued his dedication to public service, first by serving as city clerk. In 1986, Dinkins was elected Manhattan borough president, and in 1989, he defeated Ed Koch and Rudy Giuliani to become mayor of New York City, the largest American city to elect an African American mayor.

As the newly-elected mayor of a city in which crime had risen precipitously in the years prior to his taking office, Dinkins vowed to attack the problems and not the victims. Despite facing a budget deficit, he hired thousands of police officers, more than any other mayoral administration in the twentieth century, and launched the “Safe Streets, Safe City” program, which fundamentally changed how police fought crime. For the first time in decades, crime rates began to fall — a trend that continues to this day. Among his other major successes, Mayor Dinkins brokered a deal that kept the US Open Tennis Championships in New York — bringing hundreds of millions of dollars to the city annually — and launched the revitalization of Times Square after decades of decay, all the while deflecting criticism and some outright racism with a seemingly unflappable demeanor. Criticized by some for his handling of the Crown Heights riots in 1991, Dinkins describes in these pages a very different version of events.

A Mayor’s Life is a revealing look at a devoted public servant and a New Yorker in love with his city, who led that city during tumultuous times.
Talk With Your Kids

Talk With Your Kids

A guide for parents to help their children better understand the world around them by helping them think through the questions they face regarding honesty, friendship, sensitivity, fairness, dedication, individuality and 103 other character-building issues

Many families and almost all schools spend a great deal of time developing children academically, but studies show tht scholastic achievement is not the only key to future success. Developing non-cognitive skills, which children often learn from their parents, is equally relevant.

Talk with Your Kids prompts thoughtful and effective discussion between parents and children by posing 109 open-ended questions. Many of the questions reflect situations immediately relevant to kids, such as cyber-bullying, cheating in school or in sports, accepting differences, illegal music downloads, what defines lying, and making choices about drugs and sex.

Other questions ask kids to consider larger dilemmas, such as medical ethics and medical testing, declaring war, crime and punishment, eating meat, and more. Parker also offers suggestions to parents on how to keep the conversations going and encourage kids to think more deeply about an issue. Throughout the book are questions based on the theories of famous ethicists and philosophers, including John Stuart Mill, Immanuel Kant, Thomas Hobbes, and Jean Jacques Rousseau.

Best-selling parenting books such as How Children Succeed and Nurtureshock emphasize the importance of strong values in a child. The conversations in Talk with Your Kids help parents achieve this goal.
Nothing More than Murder

Nothing More than Murder

Foreword by Joe R. Lansdale by Jim Thompson
Joe Wilmot can’t stand his wife Elizabeth. But he sure loves her movie theater. It’s a modest establishment in a beat-down town–but Joe has the run of the place, and inside its walls, he’s king. Without the theater, he’d be sunk. Without his leadership, the theater would close in a heartbeat. If it isn’t the life Joe imagined for himself, at the very least, it’s livable.

Everything changes when Joe falls for the housemaid Carol, and the two can’t keep it a secret from Elizabeth. Elizabeth won’t leave Joe the theater unless he provides for her…but he’s put all his money into the show house.

Carol and Joe’s only hope is the life insurance policies they’ve taken out on each other. If one of them were to be presumed dead, they’d have more than enough money to solve all their problems…

No one knows murder better than Jim Thompson and in this incisive foray into the dark dealings of the mid-20th century movie industry, he doesn’t disappoint, in the riveting story of a love triangle gone horribly wrong, and just how far one man will go to hold on to a desperate dream.
Silenced

Silenced

One of the hottest new writers in urban fiction, award-winning author Kia DuPree has been hailed for her heart-wrenching storytelling and unforgettable characters. Now she takes you to Washington, D.C.’s most notorious neighborhood, where a young woman has one chance to escape-and too many ways to lose . . .

SILENCED
She gets lost in the fantasy of books and poetry. But in Tinka Hampton’s all-too-real world, her mother Nicola has lost her job and is struggling to stop her family’s fall into poverty. With her sons turning to drug dealing-and worse-Nicola wants better things for her daughter. Yet the more pressure she puts on Tinka to do everything right, the more she drives her away . . . straight into the arms of Nine, a man as irresistible as he is lethal. Now Nicola must make unimaginable choices that will put Tinka at a dangerous crossroads. Will standing up for her seemingly impossible dreams be her way out-or will they trap her on D.C.’s merciless streets forever?
Hot (broke) Messes

Hot (broke) Messes

31-year-old Nancy Trejos was supposed to be an expert on handling her money – after all, she’s the personal finance columnist for one of the nation’s leading newspapers, The Washington Post. But a few months ago, she found herself in her own dire financial straits. Faced with a mountain of bills, debt, and no way to pay her rent, she was forced to call her parents to ask them for a loan. That night was a wake-up call – she vowed to get herself out of debt and into financial solvency.
In Hot Broke Messes, Trejos takes readers along with her on her journey. She meets with a financial planner and a therapist to deal with all the issues young people face today – from credit card debt and student loans, to impulse buying and emotional spending, to the cost of having a social life, to buying a house with someone during a potentially impermanent relationship and more. Trejos learns what causes these problems in herself, how she can fix them, and how she can pass that advice on to other young people going through the same experiences.
Even better, she shows readers how they can address these problems without completely giving up their lives – no “give up your latte a day” type advice here! Trejos’ personal and unique voice, along with her experiences that everyone can relate to, will lead readers to relatively painless financial security.
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